Exhibition Magic

Live Marketing Magic

• I perform in-depth research on your service, your company, your industry, and your target market within it. This enables me as an expo magician to engage prospects in an authoritative way.
• I ensure I understand your goals for the show, your branding and your marketing messaging.
• I will utilise repertoire selected for your target demographic, which may include incorporating your brand or messaging into my material, or developing original magic, for maximum impact.
• Typically, I will be on your booth for the entirety of the agreed days (save for comfort breaks) where I will be continually engaging, qualifying and introducing prospects to your exhibition team.
• I will, if required, accompany your team to any after-show parties or networking events, where I will help broker introductions and represent your brand.
• I can, if required, use social media to promote your company, your stand and the magic before and during the show.

In addition:

Consultancy

I can offer advice on all aspects of trade show marketing, such as

• stand design
• printed collateral
• stand hospitality
• social media integration
• the all important swag!

Training

Nobody knows your product/service like your sales staff, but the world of trade show exhibiting has unique and sometimes unexpected challenges. With many years of trade show marketing experience, I can ensure that the time your sales staff spends away from the office is as fruitful as it can possibly be. This includes

• Exhibition team member roles
• Messaging
• Prospect engagement and qualification
• Tricks of the trade

Trade show enticements

Depending on your goals for the show I have all the best resources to help you make the impact you need.

• Hospitality and promotional staff
• Booth games and attractions (add a competition element for lead acquisition)