For some, there is an obvious answer. Perhaps they sell things called 'Magic Widgets' or their existing marketing promises to make their customers' overheads "disappear!" It's cheesy but I guess there's a tie-in.

For most clients, the marketing magic I provide is simply a tool. It is a device by which I get my exhibitors talking business with the people that buy. Nothing more. I engage, qualify and introduce prospects that would otherwise have drifted on by the booth.

Selling B2B financial services? Magic has nothing to do with your company. Selling architectural lighting solutions? Magic has nothing to do with your brand.

But...

My live marketing magic has everything to do with the trade show environment. I make it my business to be a world-class expo magician, with the skills to make the difference between an "ok" trade show and a roaring success with vastly improved ROI.

Of course I always take a comprehensive brief from my clients and learn all about their company and their product/service. I also make sure I understand the client's goals and expectations regarding the exhibition. This way I can make sure that what I do is as good a fit as possible with the client's wider marketing efforts.

However, this personalisation is just dressing to a core skill set that I have developed over many years to achieve that one single objective: get the client talking business with the people that buy.

And it is astonishingly effective, whatever the industry, whoever the exhibitor.